A young man came in to pick up his to-go order. He was hungry and irritated. Well, mostly annoyed. He said “I can’t find your menu ANYWHERE online! Where is it? Don’t you have a web site?”
Well, yes I did and do. Let’s just say it was Murphy’s Law and anything and everything that could go wrong, DID. I even had to call a company in Australia to solve this problem!
My domain name expired without me being notified and I lost my site. I had a new one I was working on, but we were running into trouble with that one too.
I also was having an identity crisis of sorts with the name. I thought LaStradaOn2nd.com would be easy, after all I am located on 2nd Street in Belmont Shore.
But try spelling that to someone, when you get to the ‘O-N-2-N-D” their eyes glaze over, “Huh?” ” 2-N-what?”
I then tried matching the domain name to my Facebook name, Lisa LaStrada.
“What?” said my inquiring customer, “How would I know that your name is Lisa?!?!” He was right; I sheepishly had to admit it. When you’re searching for an Italian restaurant in Long Beach, you’re not going to put “Lisa” in the search bar. Duh!!
So, now, all is solved! Without further adieu, I am:
Easy to remember!
Easy to spell!
Easy to find!
And, for that wonderful customer who got me motivated to make everything more clear, here is the menu in all its glory:
Thank you to Shannon Avery who captured the essence of who I am and what I stand for by creating a website that “looks like me.” Go see it; you’ll understand what I mean:
Whew! I’m glad that is all worked out! On to the next exciting dilemma! See you in my little LaStrada in Belmont Shore, very soon, I hope!